Web Content Strategist for an Interactive Healthcare Agency

Gle Inc

  • Location: Oak Park
  • Skills: Agency copywriting experience
  • Proficiency Level: Expert
  • Industry Type: Advertising
  • Status: Open
  • Job Type: Full-Time
  • Availability : One
Job Description

 Our client is an award-winning interactive agency . They have extensive experience in creating relevant web-based content and compelling user experiences that help marketers attract new customers, increase brand loyalty, and exceed their goals for return on investment.  

They are seeking a Web Content Strategist:

As a key member of the Creative team, the Web Content Strategist will be responsible for audience research, competitive intelligence, content audits, and development and presentation of content strategy.
 
The Content Strategist is responsible for defining a consistent and engaging voice and tone appropriate for professional and patient audiences, creating content, and upholding regulatory requirements, quality standards, and brand compliance.

You have a demonstrated ability to create compelling content for different kinds of interactive media and application types — including web sites, email newsletters, social media, web-based and CD-ROM training, CME and informational tools.

Role and Responsibilities:

  • Become content expert for information related to disease and audience needs
  • Conduct research, such as user testing, competitive analysis, surveys, online intelligence, and content audits to guide strategy and ensure high-quality and intuitive user-centered content
  • Conduct keyword research and incorporate into SEO strategy
  • Identify KPIs, analyze results, and report on metrics
  • Work with client to help develop and manage the customer-facing content taxonomies and metadata frameworks for large-scale projects, including information hierarchy, and final content structure
  • Works closely and efficiently with designers, developers, project managers, outside vendors and customers
  • Develop new content, create content calendars, set agendas
  • Keep up-to-date on the latest editorial and user experience techniques and technology
  • Research and attend conferences to maintain familiarity with users’ needs


Skills, Knowledge, Abilities:

  • 3-5 years experience in an interactive space, healthcare or science experience is helpful
  • Able to distill, summarize, find key points and make complex medical topics accessible for a wider audience
  • Able to understand and master scientific and medical models as needed
  • Can communicate objectives and strategies effectively to clients
  • Careful, consistent and detail-oriented
  • Familiar with goals and best practices for web development environments and information architecture
 
Contact Details
  • Company Name: Gle Inc
  • Website: http://www.glenterprise.net
  • Telephone: 3122527302|

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